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The Importance of Educational Marketing
There are many companies that can thrive following the tried and true methods of traditional marketing initiatives. If you are one of those companies, it makes sense to place yourself in the most...
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Increasing the Consumption of Your Product or Service
Last night I went to the art fair at my kids’ elementary school. My son, Max, who’s in 2nd grade had created a picture of his ideal city (see below). I was thrilled to see that the Growthink...
View ArticleThe Marketing Plan: Documenting Your Growth Strategy
The marketing plan describes your strategy for penetrating the market, delivering your product, and retaining your customers. This video explains how to create an effective marketing plan. read more
View Article3 Common Marketing Misconceptions
For the growing business, the implementation of carefully targeted, high-quality marketing initiatives can make all the difference. The world of marketing, however, consists of a broad amalgamation of...
View ArticleHow to (and How NOT) to Deploy Controversial Marketing
What marketing strategies can you use to make your company stand out from the pack? In order to answer this question, many marketers push the envelope seeking to gain mindshare by humoring, shocking,...
View ArticleDo You Make These Internet Marketing Mistakes?
For many businesses, internet marketing is the “low hanging fruit” -- the most-cost effective method for gaining and sustaining a competitive advantage. However, most websites are poorly optimized for...
View ArticleThe First Thing I Learned In My Marketing Class
I took my first marketing course nearly 20 years ago. And I absolutely loved it. I was in my third year at the University of Virginia, and my professor, Sandra Schmidt, was simply awesome.She was one...
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Who Gets Funded? Great Businesses vs. Great Presentations
From businesses come needs – like raising capital. Raising capital usually means pitching investors.So which businesses are most likely to be among the approximately 5% who raise funds from...
View ArticleHappy Thanksgiving!
Thanksgiving is the quintessential American holiday. It acknowledges the best qualities of our blessed land - hard work, diversity as strength, and a focus on solutions not problems.Whenever I am...
View ArticleBreaking Through Data Overwhelm (3 Easy Steps)
Over the past few weeks, I have had the good fortune to speak to many executives and entrepreneurs about how the “Humans” in their companies grapple with data and information technology to improve...
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